Green Horizon is a branding project for an eco-conscious lifestyle brand committed to promoting sustainable living practices. The client, Eco Innovations Inc., sought a brand identity that reflected their values of environmental responsibility and mindful consumption.
The challenge was to create a brand identity that communicated sustainability without appearing preachy or unapproachable, appealing to a broad audience of environmentally conscious consumers.
Our brand identity is a tribute to the awe-inspiring beauty of nature, meticulously crafted to foster a deep sense of connection and reverence for the world around us. Inspired by the earth's rich hues and lush landscapes, we've embraced a palette of earthy tones and incorporated botanical illustrations to bring the splendor of the outdoors to life. In our commitment to sustainability and environmental stewardship, we've opted for eco-friendly materials that not only minimize our ecological footprint but also resonate with our ethos of respect and care for the planet. Every aspect of our brand identity serves as a gentle reminder of our interconnectedness with nature, inviting individuals to pause, appreciate, and immerse themselves in the wondrous beauty of the natural world.